We accompanied the introduction of Purina AdVENTuROS, the new snacks in exciting flavours, developed especially for dogs with a taste for adventure, into German retail and specialist trade. Stimulating POS advertising material, attractive in-store competitions, as well as discount and giveaway campaigns with individually designed and produced prizes made the new product concept appealing to shoppers and their four-legged friends.
A cooperation with Jochen Schweizer, the well-known provider of unusual gift and experience vouchers, secured AdVENTuROS buyers a discount when booking special activities for dogs and owners. Informative sales materials and specialist literature, advertisements in popular consumer magazines and digital projects such as the design of the campaign website and integration into the Amazon Marketplace accompanied the successful product launch.