In cooperation with Mehr-BB Entertainment, we made the Nestlé PURINA GOURMET cat food brand the main sponsor of the CATS theatre tent tour and communicated the involvement as part of a far-reaching integrated sponsorship campaign. Attractive on-pack and competition promotions, in which shoppers had the opportunity to win a best-of CD featuring the finest musical songs or special VIP tickets, extended the campaign using eye-catching secondary placement displays at the POS.
Billboards in prominent positions at each tour location and full-page advertisements in local daily newspapers promoted the successful musical and raised public awareness of the GOURMET brand. Besides free product samples, visitors to the event experienced an entertaining photo promotion and a meet-and-greet session with the musical performers in the specially built GOURMET VIP lounge.
Billboards in prominent positions at each tour location and full-page advertisements in local daily newspapers promoted the successful musical and raised public awareness of the GOURMET brand. Besides free product samples, visitors to the event experienced an entertaining photo promotion and a meet-and-greet session with the musical performers in the specially built GOURMET VIP lounge.
Billboards in prominent positions at each tour location and full-page advertisements in local daily newspapers promoted the successful musical and raised public awareness of the GOURMET brand. Besides free product samples, visitors to the event experienced an entertaining photo promotion and a meet-and-greet session with the musical performers in the specially built GOURMET VIP lounge.
Billboards in prominent positions at each tour location and full-page advertisements in local daily newspapers promoted the successful musical and raised public awareness of the GOURMET brand. Besides free product samples, visitors to the event experienced an entertaining photo promotion and a meet-and-greet session with the musical performers in the specially built GOURMET VIP lounge.
Billboards in prominent positions at each tour location and full-page advertisements in local daily newspapers promoted the successful musical and raised public awareness of the GOURMET brand. Besides free product samples, visitors to the event experienced an entertaining photo promotion and a meet-and-greet session with the musical performers in the specially built GOURMET VIP lounge.
Billboards in prominent positions at each tour location and full-page advertisements in local daily newspapers promoted the successful musical and raised public awareness of the GOURMET brand. Besides free product samples, visitors to the event experienced an entertaining photo promotion and a meet-and-greet session with the musical performers in the specially built GOURMET VIP lounge.