• Roadshow
  • Distribution of samples
  • Brand Experiences
  • Event
  • Giveaways
  • Social Media

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To mark the occasion of World Smile Day, we toured seven German cities with Milk Slices to put a smile on visitors’ faces. The highlight: a specially designed machine captured the most beautiful smile on photo and rewarded it with a free Milk Slice, which was released automatically. An additional social media competition extended the campaign online with a high reach.