• Roadshow
  • Distribution of samples
  • Brand Experiences
  • Event
  • Giveaways
  • Social Media

To mark the occasion of World Smile Day, we toured seven German cities with Milk Slices to put a smile on visitors’ faces. The highlight: a specially designed machine captured the most beautiful smile on photo and rewarded it with a free Milk Slice, which was released automatically. An additional social media competition extended the campaign online with a high reach.