BRESSO

For BRESSO, the popular cream cheese brand with herbs from Provence, we sent joie de vivre and herbal expertise from the south of France on a long journey through Germany. At the iconic Citroen classic car, which was converted into a stylish food truck, visitors could experience the authentic BRESSO taste while enjoying the Provençal flair on-site. An additional competition put the participants’ sense of smell to the ‘aromatic test’ and spread the scent of southern French herb fields in German cities.